Being organized in your thinking, marketing and development of your business is imperative to a successful business.
MISSION STATEMENT
Your mission statement for your business, your company, should be simple and doable. Make it fun too!
Google’s bzillion dollar company - started by two children! founders Larry Page and Sergey Brin in a Stanford University dorm room – has a mission statement I love:
“Do no evil.”
Okay, they have a more serious one too, “To organize the world’s information and make it universally accessible and useful,” but “do no evil” is a good one.
Another great example of a fun and doable mission statement that attracts the kind of employees and customers they want is The Great Harvest Bread Company . Started in the ’70s by founders, Pete and Laura Wakeman in Durham, Conn., baking fresh-ground whole-wheat bread. Pete & Laura’s travels took them through the heart of Montana’s legendary wheat country. In 1976, the couple opened the first Great Harvest Bread Co. in Great Falls, Montana. See their history page on their site for their great story.
Okay, anyway, their mission statement is this:
“Be loose and have fun.
Bake phenomenal bread.
Run fast to help customers.
And give generously to others.”
See the cool sign at the Longmont Great Harvest Bread store here.
What is your mission statement?
Have a business that is seriously fun, productive, needed, wanted and loved.
P.S. Buy local, support local growers and businesses, including franchises like The Great Harvest Bread store.
©2008 Kim Wolinski, MSW “Dr. DeClutter” Stress, Change and Organizational Skills Expert www.DrDeClutter.com
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