As fuel prices have increased, so has the use of coupon redemption. Coupons have always been an easy way to save money on things you buy anyway, or items that are new and worth trying.
Two recent studies by Scarborough Research and Simmons/Experian Research show that coupon redemption is on the rise at both the grocery store and online. It is now estimated that almost 1/3 of all consumers are using coupons at the grocery store, up from 25% just a year ago.
The use of Internet coupon redemption has also increased a whopping 83% since 2005.
Nearly half of those “Coupon Clickers” are between the ages of 22 and 44 according to Simmons/Experian Research. “This new generation of shoppers is discovering coupons on the web, and printing coupons is becoming a regular part of a consumer’s shopping routine.”
SURVEY REWARDS ARE UP: The report further says that 70% of Coupon Clickers would provide their email address, first and last name and answer survey questions for a $2 coupon.
If you’re in business, take advantage of what is happening anyway!Put a coupon on your website, in your e-newsletters, inside the grocery or shopping bags, at the end of a service, or other ways.
For more research stats, click here.
September 10th, 2008 at 2:21 am
Thanks for sharing the data. I think that before, shoppers tended to go online to save time. Now, because of the economy, they are also shopping online to save not only time but also their money.
September 10th, 2008 at 2:51 am
Yes, wherever the squeeze is, looking for options begins!